Can CCTV reduce profit loss and provide an effective loss prevention solution? We at Securicorp think so. There are many ways that intelligent video networks can help reduce shrink and even provide effective marketing measurements:
1) Deterrence, the first form of defence! visual security aids provide effective measures to deterr the would be thief regardless of internal or external threats
2) Detection. Intellgent video systems can detect missing objects and track movement in predefied areas. Wireless video and alert systems can direct attention to events in real time.
3) Remote Access. Centralised monitoring systems enable remote access to loss prevention networks spread locally or across the globe with instant analysis of video and data.
4) Data Capture / POS Overlay. A popular system allowing recording of video & data of each transaction at a till. Video & data of each transaction is stored and allows remote analysis of refunds, total transactions, amount, value etc. Custom rules can be set such as high revenue refunds to signal alerts to head office with opportunity to instantly review.
5) Manage staff. Operation procedures and training can be measured through remote access and analysis of video or to remotely manage staff.
6) Marketing Analysis. Measure number of visitors in certain areas such as entrances, measure interest and dwell times in front of promotional material.
Just scratching the surface we can see that CCTV provides an effective tool at protecting profits and measurably reducing shrinkage from a variety of angles.
To learn more, contact Securicorp Ltd on 020 83841080. Int # +44 2083841080
Monday 12 February 2007
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